Job Status: open

Position Title: Brand Manager

Position Based In: Karachi - Pakistan 

Employer / Client’s Detail: Leading FMCG Company

Gender: Equal Opportunity Employer

Professional Qualification: The ideal candidate should preferably MBA in marketing

Professional Experience: 6 years of exposure in all elements of Marketing function and 6-8 years experience of in FMCG sector preferably Food and Beverage industry.

Job Descriptions / Responsibilities:

• Be the brand guardian to ensure the business is presenting the brand correctly in all areas.
• Manage all elements of the Marketing Mix to maximize performance in market product proposition, packaging, distribution (recommendations to sales team), price & Promotions (with Strategic Insights Manager), product quality and format.
• Work with the communication team to ensure the sales team have a toolkit of support items needed to sell the Cafe direct story and products successfully e.g. presentations, Product information and sales aids.