Job Status: open

Position Title:Group Brand / Marketing Manager

Position Based In:Lahore, Pakistan  

Employer / Client’s Detail:A Leading FMCG Company

Gender: Equal Opportunity Employer

Age Limit: 35-40

Education:MBA (Marketing) or equivalent qualification in marketing from a recognized national or foreign institution.

Experience:12+ years experience, preferably in consumer foods industry out of which at least 03 years as functional/departmental head.Track record of successful marketing campaigns, new product development, and new product launches. Experience in digital marketing tools required.

Job Descriptions / Responsibilities:

• Set and design the future marketing objectives and strategies keeping in view Organization's Vision to become global brand(s) of choice.
• Develop and implement innovative strategies to achieve short and long term brands and marketing objectives.
• Establish and maintain relationships with Strategic Business Partners (SBPs) and managing the contracts to facilitate the business operations.
• Manage annual budgets by brands, ensure monitoring & control of brand performance, and develop strategies accordingly.
• Analyze brands performance periodically and accordingly devise strategies to maintain and improve brand equity.
• Guide the development and growth of digital marketing for all brand communication, integrated campaigns, and on line presence.
• Improve and implement the system for smooth working of marketing campaigns.
• Explore untapped potential markets for brand development and promotion and have close liaison with NPD Department for new products development and product improvement.
• Lead and coach the team for effective utilization of resources, monitoring and control to get ROI.